A new technology could boost consumer confidence, raise the value of a meal, and speed up the process of recalling meats. “People want to know where their food is coming from and this gives you a perfect avenue for you to go ahead and find out,” said Tracy Tonning, executive chef at Blackstone restaurant in Iowa City, Iowa. “You can trace it back to where it came from, where it was raised… It’s a security factor for the guest, as well as the chef.” The Richmond, Virginia based Performance Food Group will introduce the DNA-traceable beef as part of its Braveheart brand.
According to news reports, Performance Food Group is the first to use the technology. “People are spending less in restaurants than they used to, but they are willing to spend more when they do go out to get something really special,” said George Holm, CEO of the company. Higher meat quality will result from this technology, along with traceability. Customers surveyed say they will pay $2-3 more per cut of meat. As a Hanover personal injury lawyer, I look forward to reading more about this new technology. I hope it expands and improves food safety. If you or a loved one were harmed by an unsafe product, discuss your case with a Hanover personal injury attorney.Tweet